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ANR funded project

Contenus et Interactions (CONTINT) 2010
Projet 3D_COMFORT&ACCEPTANCE

3D Comfort and Acceptance

3D is becoming a real challenge in the futur of digital entertainment. The 3D digital cinema market is growing fast, but 3D TV, and 3D video games are going to be two other major market in a near future. The James Cameron's Movie has been the real start for the 3D content creation, with an audience that went beyond unexpected figures. Movie Theatres are moving forward in term of diversification showing alternative 3D contents (concerts, sports,...) and 3D commercials. In term of content, some movie directors starts thinking of 2D-3D conversion in order to provide new 3D content from existing ones (Star Wars for Georges Lucas, Oceans for Jacques Perrin). Creating 3D content will be soon a tremendous bussiness. The 3D content creation has to be new and highly qualitative in order to draw an important and regular audience. It has to be attractive enough to convince people to wear glasses all along the various content, even at home. An uncorfortable content would have a very negative impact onto the market and the early development of that new technologie. It is necessary to start studying scientifically and medically the 3D visual effects of various 3D content on the various available and future displays (TV 3D, PCs and movie screen). Short contents will surely present very strong 3D effects since commercial will use the hyper-stereoscopy (3D effect in front of the screen) to provide the highest cognitive impact as possible. But, every brand will want to have the strongest effect. On the other hand, 2D-3D conversion, if not done properly will induce residual and uncomfortable errors, it might even spoil the aesthetic of the remastered content. These two problems might slow down the acceptance of 3D by the audience. It's the right time to take care of these issues in order to participate to the improvement of the 3D market economy. 3D_Comfort&Acceptance associates various national leaders in order to better understand the 3D vision, and how to create a label of quality and recommandation that will help 3D brodcasters, 3D producers and 3D movie director to provide qualitative 3D contents to the audience on cinema, TV and PCs.

Partners

3Dlized 3DLIZED

DOREMI DOREMI TECHNOLOGIES

E3S EYES TRIPLE SHUT

FICAM FEDERATION DE L' INDUSTRIE DU CINEMA, DE L AUDIOVISUEL ET DU MULTIMEDIA

LATIM (INSERM U650) INSTITUT TELECOM - BRETAGNE

TELECOM BRETAGNE INSTITUT TELECOM - BRETAGNE

ANR grant: 860 700 euros
Beginning and duration: - 36 mois

 

ANR Programme: Contenus et Interactions (CONTINT) 2010

Project ID: ANR-10-CORD-0022

Project coordinator:
Monsieur Philippe GERARD (3DLIZED)
philippeg@null3dlized.com

 

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The project coordinator is the author of this abstract and is therefore responsible for the content of the summary. The ANR disclaims all responsibility in connection with its content.